About

Every matcha is shade-grown. GOOD HOUR is the moment it's made for.

A 10-second oat matcha latte.

GOOD HOUR makes a 10-second oat matcha latte in a single-serving pouch. Shake for cold. Whisk for hot. No blender, no waiting, no compromise.

3.5 grams of shade-grown, latte-grade matcha from Japan. Three times the dose of the average café latte. Blended with oat milk powder, allulose, MCT, sunflower lecithin, and sea salt. Six ingredients. No gums, no fillers, no crash.

A café matcha latte costs $7–$9 before tip. Add the 20% touchscreen asks for and you're paying $8.40–$10.80 per drink. A GOOD HOUR subscription is under $5 per serving. Better grade. Bigger dose. Less time. Less money.

Founded and led by Brandon Fassberg in Queens, NY. Every pouch packed and shipped from our New York production kitchen.

Claim your hour.