GOOD HOUR // BATCH 001

The 10-second matcha latte. Anywhere.

STATUS: IN PRODUCTION // STORY MODE
QUANTITY: 240 UNITS


DROP DATE: 05.01.26 // 10:00 AM EST

#ShakeBackYourTime
GOOD HOUR

"The Foundation" Launch Kit // 001

🪴 THE SYSTEM
No whisking, no lines, no cleanup.
Plant-based energy for the design studio, the yoga studio, and everywhere in between.

🍵 THE FORMULA
Premium Japanese tea. Zero sugar. Zero crash.
We stripped away the markup to deliver a latte that respects your health and your wallet.

📦 THE FIRST DROP
This isn't about exclusivity; it's about starting small to get it right. Join the list to secure your kit and follow our story before we open to the public. 

Reserve your good hour.

We're going to launch with a limited release of only 240 "Foundation" launch kits.

Enter your email below to unlock early access to Batch 001.

05.01.26

Frequently asked questions
What makes GOOD HOUR different from a coffee shop or other instant matchas?

Most coffee shop lattes are "sugar bombs" where matcha is the secondary ingredient. They use industrial-grade powder that tastes bitter, then mask it with syrups that lead to a massive crash. Other "instant" products often use cheap fillers and clumping agents.

We use premium Uji-sourced matcha + hojicha, organic oat milk, and MCT oil for sustained energy. It’s 100% plant-based, zero-sugar (sweetened with Allulose), and designed to be clump-free in 10 seconds. You get a barista-level experience without the barista-level price or the sugar-induced brain fog.
Why is it called "GOOD HOUR"?

Our founder, Brandon, is an entrepreneur who spent years fueled by coffee and franchise matcha lattes.

He loved the energy but hated the burnout. After traveling to Uji, Japan, in Spring 2024, he realized the "win the day" mentality was leading to burnout. GOOD HOUR is based on a simple philosophy:

Don't try to win the whole day. Just win the next hour.

Where does your matcha come from?

Our tea is sourced from the premier tea-growing regions of Japan, specifically the historic fields of Nishio and Uji. We partner with heritage growers who have been stone-grinding tea for over a century to ensure every GOOD HOUR is vibrant, smooth, and potent.
What's inside the pouches?

We don't hide behind "proprietary blends." We use premium ingredients that serve a purpose:

  • Stone-Ground Matcha + Hojicha: Sourced directly from our partners in Uji, Kyoto.
  • Organic Oat Milk Powder: For a creamy, silky-smooth texture without the dairy bloat.
  • Organic MCT Oil Powder: To provide clean fats for sustained brain fuel.
  • Organic Allulose: A rare, plant-based sweetener with a zero glycemic index.
  • Organic Sunflower Lecithin: To ensure a perfect, clump-free "Signature Shake."
  • Ancient Sea Salt: To round out the earthy notes and provide essential minerals.
Do I need to add milk?

NOPE. The "Signature Shake" is our 10-second ritual. Pour the powder into your tumbler, add 5oz of water to the pouch fill line, and shake for 10 seconds. No whisk, no mess, no clumps. Just a GOOD HOUR.
What happens on launch day?

On May 1st, 2026, we are officially releasing Batch 001.

  • The Foundation Launch Kit (Best Value): This is our limited-run starter set. It includes a 5-pack of MATCHA, a 5-pack of HOJICHA, our custom Glass Tumbler with the Brushed Gold Lid, a stainless steel straw, and a Priority Access card for future drops. We only have 240 of these available.

  • Individual 5-Packs: We will also have a limited supply of individual MATCHA and HOJICHA 5-packs available for those who want to restock their favorites.
How do you explain your pricing?

We are competitively priced for the Premium Category, but we refuse to cut corners. Each pouch contains 3.5g to 4g of high-grade tea—nearly double the amount in standard "instant" mixes. When you buy GOOD HOUR, you are paying for the quality of Uji sourcing, the lack of cheap fillers, and a formula that actually supports your health. It’s an investment in your focus.
I’m a creator or affiliate—how can I get involved?

If you are a content creator who wants to try GOOD HOUR before our 5/1 launch in exchange for an honest review or collaboration, please email brandon@goodhourmatcha.com with your media kit or social handles.
Is it safe to drink every day?

Absolutely. In fact, it's designed for it. Many of our "Foundation Crew" use the MATCHA for their morning deep-work block and the HOJICHA for their afternoon creative sessions. Because it is 100% plant-based and has a zero glycemic index, you can make it a daily ritual without the guilt.
are you available in stores?

When we launch, we are going to be exclusively available on our website and TikTok Shop. More news on our retail rollout will be shared soon!

05.01.26